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Web Design & Development

1) The Content
2) The Usability
3) The Appearance
4) The Visibility

Our Development Model & Branding strategy

1) Purpose
2) Target Audience
3) Content
4) Compatibility & Restrictions
5) Documentation
6) Domain Name Registration
7) Web Hosting
8) Mail Hosting
9) Search Engine Optimization
10) Web Analytics

Web Design & Development

Web design is the designing and graphical presentation of content shown on the Internet in the form of Web sites and other Web applications using many different forms of media. Web development is a broad term for any activities related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design, web content development, client-side/server-side coding, and web server configuration. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services. Web development takes into account a lot of things, such as data entry error checking through forms, as well as sanitization of the data that is entered in those fields. Web design contrasts with Web development, which includes Web server configuration, writing Web applications, and server security.

A Web site is a collection of information about a particular topic or subject. Designing a website is defined as the arrangement and creation of Web pages that in turn make up a website. A Web page consists of information for which the Web site is developed. A website might be compared to a book, where each page of the book is a web page. There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For typical commercial Web sites, the basic aspects of design are:

The Content: The substance and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.

The Usability: The site should be user-friendly, with the interface and navigation simple and reliable.

The Appearance: The graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

The Visibility: The site must also be easy to find via most, if not all, major search engines and advertisement media. Once a Web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. Once published, the Web master may use a variety of techniques to increase the traffic, or hits, that the website receives. This may include submitting the Web site to a search engine such as Google or Yahoo, exchanging links with other Web sites, creating affiliations with similar Web sites, etc.Accessible Web design is the art of creating web pages that are accessible to everyone, using any device.

Our Development Model & Branding Strategy

At Karman Infotech, we focus on a ‘step by step’ approach and take care of all the aspects in the process of a design & development of a Website. Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding what content will be developed are extremely important.

1. Purpose

It is essential to define the purpose of the website as one of the first steps in the planning process. A purpose statement should show focus based on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place. Also, goal-setting practices and measurable objectives should be identified to track the progress of the site and determine success.

2. Target Audience

Defining the audience is a key step in the website planning process. The audience is the group of people who are expected to visit your website – the market being targeted. These people will be viewing the website for a specific reason and it is important to know exactly what they are looking for when they visit the site. A clearly defined purpose or goal of the site as well as an understanding of what visitors want to do/feel when they come to your site will help to identify the target audience.

3. Content

Content evaluation and organization requires that the purpose of the website be clearly defined. Collecting a list of the necessary content then organizing it according to the audience's needs is a key step in website planning. In the process of gathering the content being offered, any items that do not support the defined purpose or accomplish target audience objectives should be removed. It is a good idea to test the content and purpose on a focus group and compare the offerings to the audience needs. The next step is to organize the basic information structure by categorizing the content and organizing it according to user needs. Each category should be named with a concise and descriptive title that will become a link on the website. Planning for the site's content ensures that the wants/needs of the target audience and the purpose of the site will be fulfilled.

4. Compatibility and restrictions

Because of the market share of modern browsers (depending on your target market), the compatibility of your website with the viewers is restricted. For instance, a website that is designed for the majority of web surfers will be limited to the use of valid XHTML 1.0 Strict or older, Cascading Style Sheets Level 1, and 1024x768 display resolution. This is because Internet Explorer is not fully W3C standards compliant with the modularity of XHTML 1.1 and the majority of CSS beyond 1. A target market of more alternative browser (e.g. Firefox and Opera) users allow for more W3C compliance and thus a greater range of options for a web designer.

Another restriction on webpage design is the use of different Image file formats. The majority of users can support GIF, JPEG, and PNG (with restrictions). Again Internet Explorer is the major restriction here, not fully supporting PNG's advanced transparency features, resulting in the GIF format still being the most widely used graphic file format for transparent images. Many website incompatibilities go unnoticed by the designer and unreported by the users. The only way to be certain a website will work on a particular platform is to test it on that platform.

5. Documentation

Documentation is used to visually plan the site while taking into account the purpose, audience and content, to design the site structure, content and interactions that are most suitable for the website. Documentation may be considered a prototype for the website – a model which allows the website layout to be reviewed, resulting in suggested changes, improvements and/or enhancements. This review process increases the likelihood of success of the website. First, the content is categorized and the information structure is formulated. The information structure is used to develop a document or visual diagram called a site map. This creates a visual of how the web pages will be interconnected, which helps in deciding what content will be placed on what pages.

6. Domain Name Registration

Domain Name Registration is the process of selection of a name according to your need and booking it for use as an identity for the website. For e.g. For Karman Infotech we were able to find karmaninfotech.com, which was booked immediately and used as the name for our website.

To check availability and register a domain name you can click here

7. Web Hosting

The designed content has to be placed on a server / computer live on the internet so that it can be accessed at any time when a domain name points to it. i. e. in case of a visit / hit by a visitor. It has to be globally accessible and needs run certain services and ‘service programs’ so that the hosted files / design can function.

8. Mail Hosting

Although, most web hosts and domain registration service providers offer free email along with their services, but this is generally not the right choice. At Karman Infotech, we stress on picking the best in a category and then using all services to make a professionally sound product. The biggest problem that is faced by everyone in emails nowadays is the spam that comes along with general mails. We guarantee 99% of spam removal in our solutions.

9. Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

To start Link Exchanging with us, send an email request to our webmaster at support@karmaninfotech.com.

10. Web Analytics

Analytics is a way by which we enable our client / webmaster to be able to view the complete details of when the site was visited, from where did the visitor came to know about the site’s existence, what pages he has visited and about his location geographically. This helps us further improve the design from time to time and maintenance of the website based on the visitor’s preference. This also helps understand the demand in the market, which further helps in improving business strategies and marketing.



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